As of July 2010, Adapt IT moves into the future, stronger than ever. Key acquisitions in the last year have meant a new Group brand and a broader range of offerings for this premium IT solutions provider.

 

Within this new Group structure, three IT specialists bring their wealth of IT knowledge and industry expertise to the table – Adapt IT Solutions in the sugar industry, ITS in education, and ApplyIT in manufacturing health and safety. Each company is historically a specialist in its own industry but has offerings that can stretch across industries and client environments. These twin forces of diversity and adaptability indicate a powerful synergy within the Group and are the drivers behind the companies’ assimilation under a new Group banner.

 

All three companies have been in the IT marketplace for years. Working together, they will ensure that Adapt IT is able to tackle extensive IT projects, managing a client’s complete IT life-cycle, from conceptualisation and consultation, to design and application, to support. By leveraging the vertical knowledge of each company in a collaborative manner, the Group is able to serve a range of needs within the client’s unique environment. This focus on ‘environment’ points to the fact that Adapt IT prides itself on delivering solutions that are uniquely tailored to fit specific client needs, rather than being standard offerings.

 

Cindy von Pannier, Group Marketing Director, says one of the key marketing challenges for 2011 is to increase the Group’s brand exposure in the market. This will ensure that clients are made aware of the diversity of offerings available within Adapt IT, especially when it comes to the cross-selling possibilities of various specialist services. Von Pannier believes that, while an initial attraction to a specialist service would be a drawcard for a client, Adapt IT’s strength lies in its diversity of synergistic IT services that can be adapted to the client’s specific needs. She also argues that “using different offerings from the same Group ensures that the same high standards of service and integrity are upheld throughout the offered services”.

 

With projects in Africa, South Africa, New Zealand, and Ireland, Adapt IT continues to strive to be the leading innovative IT Services and Solutions provider to the world’s most effective organisations. Using a combination of best practice and innovative thinking, their new Group brand is a major step forward in this exciting process!