The expertise to deliver. The experience to do it right.
Your website has to look great – it’s your on-line “first impression”.  It must also make a strong, positive statement about your company, your brand and your products & services.  And it must help deliver your business strategy – after all, it’s a sales tool that is working for you 24/7.

To accomplish this, you need a website that provides a compelling but straightforward user experience.  A website where your customers can find what they need and accomplish what they came to do easily and efficiently.  A website that both sells and informs, and a website that leaves your visitors with a lasting impression of your brand.

We have years of experience developing custom websites that do all those things.  Aligning your business strategy with your web presence is our passion, and highly usable, intelligently interactive design is our specialty.

Integrated web development
At it’s best, effective web site creation is a collaborative venture.  Our team combines creative expertise with client ideas and business objectives to collaborate on web solutions that deliver exceptional results every time.

We spend the time necessary to make sure the site structure and information design are intuitive, streamlined and dynamic.  Our experienced and accomplished business and technology consultants have practical knowledge of industry standards and best practices.  We support that with world class visual design and copywriting talent, even in African languages such as isiZulu.  Meticulous attention to detail assures that the sites we create are captivating and engaging, usable and useful.

Dynamic, affordable functionality
Information architecture is the technical foundation supporting your entire web site.  Our team believes that the business should drive the web site and not the technology.  That’s why our development team includes a range of business, information, and technical architects.  We work closely with your business to understand your needs so we can deliver the best solution for you at a price that is aligned with your business strategy.

Infographic visualisation
While the bandwidth constraints of the past limited the practicality of interactive web design in South Africa, the benefits of visual information presentation are compelling.  Adapt IT employs a variety of rich media technologies to create interactive advertisements that have been proven to engage viewers and drive sales.  We can deliver “sticky” web experiences through a range of interactive media built using Flash or SilverLight, as well as advanced information presentation technologies such as DeepZoom, Photosynth and interactive mapping layers. 

Web standard compliance 
We’re stiff on usability and strongly adhere to the web standards that have been developed by the World Wide Web Consortium to promote excellence in website design.  Standards based sites allow visitors using screen readers, mobiles, PDA's and other web browsing methods to be able to interact with your site.  There is a wider range of platforms than ever before, and using web standards is the only way to ensure a high degree of uniformity across multiple browsing platforms.  If your site isn't accessible then your message may not be reaching all of your customers.

Whether you're getting ready to create a new web portal or simply want to enhance your current website, please contact us to learn more about how Adapt IT can help you create a more efficient, effective, affordable and results-driven web presence.